Basic marketing : (Record no. 474)

MARC details
000 -LEADER
fixed length control field 01071cam a2200289 a 4500
001 - CONTROL NUMBER
control field 3719377
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20111102170711.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 820326s1981 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 80085240
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256025339
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhDIU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 1981
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/M478b
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome).
9 (RLIN) 8038
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a managerial approach
Statement of responsibility, etc E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, Ill. :
Name of publisher, distributor, etc R.D. Irwin,
Date of publication, distribution, etc 1981.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 762 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Brogowicz, Andrew A.
9 (RLIN) 11002
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Source of acquisition Withdrawn status Current library Lost status Full call number Date acquired Copy number Collection code Not for loan Shelving location Source of classification or shelving scheme Koha item type Home library Total Checkouts
15/06/2011 DIIT00334 15/06/2011   Purchased   Daffodil International University Library   658.8/M478b 15/12/2009 1 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library  
15/06/2011 DIIT00334 15/06/2011   Purchased   Daffodil International University Library   658.8/M478b 15/12/2009 1 Non-fiction   General Stacks Dewey Decimal Classification Book Daffodil International University Library