(Record no. 4763)

MARC details
000 -LEADER
fixed length control field 00748nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240907141427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110712t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731017
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhDIU
Transcribing agency BD-DhDIU
Modifying agency BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ P954
Edition number 23
245 10 - TITLE STATEMENT
Title Principles of marketing :
Remainder of title a south Asian perspective /
Statement of responsibility, etc Philip Kotler ...[et al.].
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 514 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Principles of marketing
9 (RLIN) 1733
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 1729
Personal name Armstrong, Gary
9 (RLIN) 1731
Personal name Agnihotri, Prafulla Y.
9 (RLIN) 13216
Personal name Haque, Ehsan ul
9 (RLIN) 13217
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 283
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Checked out
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 12/07/2011 Purchased 32 5 658.8/ P954 015122 20/12/2022 08/12/2022 3 12/07/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 12/07/2011 Purchased 11 5 658.8/ P954 015123 30/04/2018 28/08/2017 4 12/07/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 12/07/2011 Purchased 30 5 658.8/ P954 015124 07/11/2023 07/11/2023 5 12/07/2011 Book 05/05/2024
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 12/07/2011 Purchased 5   658.8/ P954 015120 22/04/2015 21/04/2015 1 12/07/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/03/2012 Purchased 6   658.8/ P954 016168 15/10/2023 07/10/2023 6 20/03/2012 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/03/2012 Purchased 15 3 658.8/ P954 016169 20/03/2022 20/03/2022 7 20/03/2012 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/03/2012 Purchased 5   658.8/ P954 016170 04/02/2024 24/05/2023 8 20/03/2012 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/03/2012 Purchased 32 3 658.8/ P954 016171 15/10/2023 07/10/2023 9 20/03/2012 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/03/2012 Purchased 55 6 658.8/ P954 016172 14/09/2024 07/09/2024 10 20/03/2012 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 27 15 658.8/ P954 018725 09/10/2023 02/10/2023 11 16/06/2014 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 42 21 658.8/ P954 018726 05/09/2022 25/08/2022 12 16/06/2014 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 27 12 658.8/ P954 018727 09/10/2023 07/10/2023 13 16/06/2014 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 23/06/2014 Purchased 23 10 658.8/ P954 018768 21/05/2023 18/05/2023 14 23/06/2014 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 23/06/2014 Purchased 33 15 658.8/ P954 018769 24/05/2023 17/01/2023 15 23/06/2014 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/02/2015 Purchased 10 2 658.8/ P954 019599 09/10/2023 02/10/2023 16 20/02/2015 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/02/2015 Purchased 6 3 658.8/ P954 019600 18/11/2017 12/11/2017 17 20/02/2015 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library Book Cart 20/02/2015 Purchased 13 5 658.8/ P954 019601 04/10/2018 31/05/2018 18 20/02/2015 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/02/2015 Purchased 10 3 658.8/ P954 019602 21/12/2017 14/12/2017 19 20/02/2015 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 20/02/2015 Purchased 5 1 658.8/ P954 019603 18/11/2017 13/11/2017 20 20/02/2015 Book