| 000 -LEADER |
|---|
| fixed length control field |
01500nam a2200385La 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191109153547.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020314s1999 enka sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749420138 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)49851671 |
|
|---|
| System control number |
(OCoLC)ocm49851671 |
|
|---|
| System control number |
(N$T)ocm49851671 |
|
|---|
| System control number |
(NNC)4240203 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
N$T |
| Transcribing agency |
N$T |
| Modifying agency |
OCLCQ |
| -- |
BD-DhDIU |
| Language of cataloging |
ENG |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.S65 1999eb |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.802/ S642s |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P. R. |
| 9 (RLIN) |
4030 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing communications : |
| Remainder of title |
new ways to build and integrate communications / |
| Statement of responsibility, etc |
Paul Smith, Chris Berry and Alan Pulford. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Dover, N.H. : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 290 p. : |
| Other physical details |
ill., figs., tables ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BBA |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Boulder, Colo. : |
| Agency responsible for reproduction |
NetLibrary, |
| Date of reproduction |
2002. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access may be limited to NetLibrary affiliated libraries. |
| -- |
Excludes the content of the material which accompanied the original book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
4031 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berry, Chris, |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
4032 |
|
|---|
| Personal name |
Pulford, Alan. |
| 9 (RLIN) |
4033 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
NetLibrary, Inc. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Qualifying information |
Original |
| International Standard Book Number |
0749429186 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio4240203">http://www.columbia.edu/cgi-bin/cul/resolve?clio4240203</a> |
| Public note |
Click here for full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |