(Record no. 9021)

MARC details
000 -LEADER
fixed length control field 00935nam a2200265 a 4500
001 - CONTROL NUMBER
control field 15561876
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241030110302.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081218s2009 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780787998325 (cloth)
International Standard Book Number 078799832X (cloth)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- TOH
-- GBVCP
-- DLC
-- BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ D923m
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dunn, Michael
Fuller form of name (Michael Edward)
9 (RLIN) 17856
245 14 - TITLE STATEMENT
Title The marketing accountability imperative :
Remainder of title driving superior returns on marketing investments /
Statement of responsibility, etc Michael E. Dunn with Chris Halsall.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco :
Name of publisher, distributor, etc Jossey-Bass,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 450 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 427-431) and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Topical term or geographic name as entry element Marketing
General subdivision Cost effectiveness.
9 (RLIN) 17857
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Halsall, Chris,
Dates associated with a name 1967-
9 (RLIN) 17858
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 24/01/2013 Donation   658.8/ D923m 016846 15/08/2024 1 24/01/2013 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 24/01/2013 Donation   658.8/ D923m 016847 15/08/2024 2 24/01/2013 Book