(Record no. 9510)

MARC details
000 -LEADER
fixed length control field 01068nam a22002894a 4500
001 - CONTROL NUMBER
control field 16445717
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240731105046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100903s2011 nju 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470888018
International Standard Book Number 0470888016
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWX
-- CDX
-- BD-DhDIU
Language of cataloging eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872/ C421b
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cesari, Rick
9 (RLIN) 16953
245 10 - TITLE STATEMENT
Title Buy Now :
Remainder of title Creative Marketing That Gets Customers to Respond to You and Your Product /
Statement of responsibility, etc Rick Cesari, Ron Lynch and Tom Kelly.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv., 224 p. :
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 9393
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 4535
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lynch, Ron
9 (RLIN) 16954
Personal name Kelly, Tom
9 (RLIN) 16955
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier <a href="http://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 03/08/2013 Donation 658.872/ C421b 017676 14/05/2014 1 03/08/2013 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 03/08/2013 Donation 658.872/ C421b 017677 03/08/2013 2 03/08/2013 Book