Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 9009

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-DhDIU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20111013100430.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 111013|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-DhDIU
• Transcribing agency: BD-DhDIU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Brand name products
• General subdivision: Management.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-DhDIU)3815: Keller, Kevin Lane, 1956- 9008, Strategic brand management :, c2003.