Integrated advertising promotion and marketing communications / Kenneth E. Clow, Donald Baack.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 4th edDescription: 478 p. : ill. (chiefly col.) ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Daffodil International University Library General Stacks	Non-fiction	659.1/ C648i (Browse shelf(Opens below))	1	Available	018954
Book	Daffodil International University Library General Stacks	Non-fiction	659.1/ C648i (Browse shelf(Opens below))	2	Available	018955
Book	Daffodil International University Library General Stacks	Non-fiction	659.1/ C648i (Browse shelf(Opens below))	3	Available	018956

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Includes bibliographical references and index.

BBA

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