Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

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TextPublication details: Boston : Harvard business review press, c2015.Description: xxviii, 287 pages : illustrations ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.802/ K491b (Browse shelf(Opens below))	1	In transit from Daffodil International University Library to Permanent Campus Library since 28/10/2021		024366

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Includes bibliographical references and index.

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