The ten principles behind great customer experiences / Matt Watkinson.

By:

Watkinson, Matt

Material type: Text

TextPublication details: Harlow : Financial Times, 2013.Edition: 1st edDescription: xviii, 222 p. ; 24 cmISBN:

9780273775089 (pbk.)
9780273775980

Subject(s):

DDC classification:

658.812 23

Contents:

Preface -- Acknowledgements -- Introduction -- Why the customer experience matters -- Why customer experiences aren't improving -- The ten principles behind great customer experiences -- Great customer experiences strongly reflect the customer's identity -- Great customer experiences satisfy our higher objectives -- Great customer experiences leave nothing to chance -- Great customer experiences set and then meet expectations -- Great customer experiences are effortless -- Great customer experiences are stress free -- Great customer experiences indulge the senses -- Great customer experiences are socially engaging -- Great customer experiences put the customer in control -- Great customer experiences consider the emotions -- Bringing it all together : the Apple customer experience -- Final thoughts.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.812/ W334t (Browse shelf(Opens below))	1	Available		024717

Total holds: 0

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