Marketing management : a south Asian perspective / Philip Kotler... [et al.].

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2021Edition: 16th edDescription: xxxiii, 595 p. : col. ill. ; 27 cmISBN:
  • 9789356042665
Subject(s): DDC classification:
  • 658.8/ M345 22
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Includes bibliographical references and index.

BBA

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