Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2022.Edition: 16th edDescription: 605 p. : col. ill. ; 25 cmISBN:
  • 9781292405194
Subject(s): DDC classification:
  • 658.8/ K874m 22
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Includes bibliographical references and index.

BBA

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