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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN:
  • 0131465600
  • 8129700638
Other title:
  • Advertising : principles and practice
Subject(s): DDC classification:
  • 659.1/ W447a 22
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ W447a (Browse shelf(Opens below)) 1 Available 008207
Total holds: 0

Includes bibliographical references (p. 575-580) and index.

BBA, BRE

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