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In search of the obvious : the antidote for today's marketing mess / Jack Trout.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2008.Description: xv, 208 p. ; 24 cmISBN:
  • 9780470288597 (cloth)
  • 0470288590 (cloth)
Subject(s): DDC classification:
  • 658.8/ T859i 22
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ T859i (Browse shelf(Opens below)) 2 Available 015909
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ T859i (Browse shelf(Opens below)) 3 Available 015910
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ T859i (Browse shelf(Opens below)) 1 Available 015588
Total holds: 0

Includes bibliographical references (p. 195-197) and index.

BBA, BRE

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