Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.

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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Daffodil International University Library General Stacks	Non-fiction	659.1/ C648i (Browse shelf(Opens below))	1	Available	004247
Book	Daffodil International University Library General Stacks	Non-fiction	659.1/ C648i (Browse shelf(Opens below))	2	Available	004248
Book	Daffodil International University Library Book Cart	Non-fiction	659.1/ C648i (Browse shelf(Opens below))	3	Available	004249

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Includes bibliographical references and indexes.

BBA, BRE

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