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Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: - 0131405462
- 8120324501
- Integrated advertising, promotion, and marketing communications
- 659.1/ C648i 21
- HF5415.123 .C58 2004
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Daffodil International University Library General Stacks | Non-fiction | 659.1/ C648i (Browse shelf(Opens below)) | 1 | Available | 004247 | |||
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Daffodil International University Library General Stacks | Non-fiction | 659.1/ C648i (Browse shelf(Opens below)) | 2 | Available | 004248 | |||
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Daffodil International University Library Book Cart | Non-fiction | 659.1/ C648i (Browse shelf(Opens below)) | 3 | Available | 004249 |
Total holds: 0
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| 658.84/ C357i International marketing / | 658.872/ I821m No title Mastering e-commerce / | 659.1 No title Advertising creative : strategy, copy + design / | 659.1/ C648i Integrated advertising, promotion and marketing communications / | 660/ S531i No title Industrial chemistry : including chemical engineering / | 660.2/ S561c Chemical process industries / | 660.65/ I821b বংশগতিবিদ্যার মূলকথা ও জিন প্রকেীশল / |
Includes bibliographical references and indexes.
BBA, BRE
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