Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2000.Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: - 013012771X
- 8178083531
- 658.8/ A734m 21
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ A734m (Browse shelf(Opens below)) | 2 | Available | 004715 | |||
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ A734m (Browse shelf(Opens below)) | 3 | Available | 004716 |
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| 658.787/ M958e No title Essentials of inventory management / | 658.8 Management : | 658.8/ A734m Marketing : | 658.8/ A734m Marketing : | 658.8/ A734m Marketing : | 658.8/ B368m No title Marketing: principles & perspectives / | 658.8/ B368m No title Marketing : Principles & Perspectives / |
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
BBA, BRE
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