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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2003.Edition: 6th edDescription: 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0130351334 (pbk.)
  • 8129700123
Subject(s): DDC classification:
  • 658.8/ A734m 21
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ A734m (Browse shelf(Opens below)) 1 Available 008204
Total holds: 0
Browsing Daffodil International University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8 Management : 658.8/ A734m Marketing : 658.8/ A734m Marketing : 658.8/ A734m Marketing : 658.8/ B368m No title Marketing: principles & perspectives / 658.8/ B368m No title Marketing : Principles & Perspectives / 658.8/ B368m No title Marketing : Principles & Perspectives /

Includes bibliographical references and indexes.

BBA, BRE

System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.

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