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Principles of Marketing / Philip Kotler and Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN:
  • 0131469185
  • 9780131469181
  • 8120328256
Subject(s): DDC classification:
  • 658.8/ K874p 22
Online resources:
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 1 Available 008262
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 2 Available 008263
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 3 Available 008303
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 4 Available 008304
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 5 Available 008305
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 6 Available 008306
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 9 Available 010224
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 10 Available 010227
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ K874p (Browse shelf(Opens below)) 8 Available 009112
Total holds: 0
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Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

BBA, BRE

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