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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: - 0071244964
- 658.8/ Z48s 22
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ Z48s (Browse shelf(Opens below)) | 4 | Available | 012586 | ||||
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ Z48s (Browse shelf(Opens below)) | 5 | Available | 012587 | ||||
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Daffodil International University Library Book Cart | Non-fiction | 658.8/ Z48s (Browse shelf(Opens below)) | 6 | Available | Replaced | 012588 | |||
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Daffodil International University Library Book Cart | Non-fiction | 658.8/Z48s (Browse shelf(Opens below)) | 7 | Available | 012589 | ||||
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ Z48s (Browse shelf(Opens below)) | 3 | Available | 012585 |
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| 658.8/ H344g গ্রোথ হ্যাকিং মার্কেটিং / | 658.8/ M363e 80/20 sales and marketing : | 658.8/ P954 No title Principles of marketing : a south Asian perspective / | 658.8/ Z48s No title Services marketing : integrating customer focus across the firm / | 658.8/Z48s No title Services marketing : integrating customer focus across the firm / | 658.84/ C357i International marketing / | 658.872/ I821m No title Mastering e-commerce / |
Includes bibliographical references and index.
BBA, BRE
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