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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

By: Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xix, 488 p. : ill. ; 24 cmISBN:
  • 0071129162
Subject(s): DDC classification:
  • 658.4012/ B786s 22
LOC classification:
  • HF5415.129 .B68 1992
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.4012/ B786s (Browse shelf(Opens below)) 1 Available 009229
Total holds: 0

Includes bibliographical references (p. 458-459) and index.

BBA, BRE

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