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Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th edDescription: xxxiii, 689 p. : col. ill., col. maps ; 29 cmISBN: - 0324028113
- 658.8/ Z68m 21
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ Z68m (Browse shelf(Opens below)) | 1 | Available | 010146 |
Total holds: 0
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| 658.8/ Z48s No title Services marketing : integrating customer focus across the firm / | 658.8/ Z48s No title Services marketing : integrating customer focus across the firm / | 658.8/ Z48s No title Services marketing : integrating customer focus across the firm / | 658.8/ Z68m No title Marketing : creating and keeping customers in an e-commerce world / | 658.8002/ B165e No title E-commerce : the cutting edge of business / | 658.8002373/ S689m Marketing : | 658.8002373/ S689m Marketing : |
Includes bibliographical references (p. 660-669) and indexes.
BBA, BRE
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