The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2006.Description: xviii, 449 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.3/ L968s (Browse shelf(Opens below))	1	Available		010182

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Includes bibliographical references and index.

BBA, BRE

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