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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 9th edDescription: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cmISBN:
  • 0131869604 (alk. paper)
  • 9788177589993
Subject(s): DDC classification:
  • 658.8342094/ S329c 22
LOC classification:
  • HF5415.32 .S35 2007
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Browsing Daffodil International University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8342/ S689c No title Consumer behaviour : buying, having, and being / 658.8342/ S689c No title Consumer behaviour : buying, having, and being / 658.8342/ Z22h How customers think : 658.8342094/ S329c No title Consumer behavior / 658.8342094/ S329c No title Consumer behavior / 658.83420973/ H392c Consumer behavior : 658.83420973/ H392c Consumer behavior :

Includes bibliographical references and indexes.

BBA, BRE

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