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Strategic marketing / David W. Cravens and Nigel F. Piercy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:
  • 0071244328
  • 0072966343
Subject(s): DDC classification:
  • 658.802/ C898s 22
LOC classification:
  • HF5415.135 .C72 2006
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 14 Available 021118
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 4 Available 021212
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 5 Available 021213
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 6 Available 021214
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 7 Available 021215
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 8 Available 021216
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 9 Checked out 15/12/2018 021217
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 10 Available 021218
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 11 Available 021219
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 12 Available 021220
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 13 Available 021221
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ C898s (Browse shelf(Opens below)) 1 Available 008725
Total holds: 0
Browsing Daffodil International University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.800285/ T786d No title Designing systems for Internet commerce / 658.80095/ S894 Strategic marketing management in Asia : 658.802/ C898s No title Strategic marketing / 658.802/ C898s No title Strategic marketing / 658.802/ C898s No title Strategic marketing / 658.802/ C898s No title Strategic marketing / 658.802/ C898s No title Strategic marketing /

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

BBA, BRE

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