Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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TextPublication details: Boston : McGraw-Hill Irwin, c2013.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ S491 (Browse shelf(Opens below))	1	Available	017077
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ S491 (Browse shelf(Opens below))	2	Available	017078
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ S491 (Browse shelf(Opens below))	3	Available	017079
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ S491 (Browse shelf(Opens below))	4	Available	017080

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Previous	658.8/ R888c Case studies for marketing students /	658.8/ S272m Marketing management /	658.8/ S491 No title Services Marketing : integrating customer focus across the firm /	658.8/ S491 No title Services Marketing : integrating customer focus across the firm /	658.8/ S491 No title Services Marketing : integrating customer focus across the firm /	658.8/ S491 No title Services Marketing : integrating customer focus across the firm /	658.8/ S491 No title Services marketing : integrating customer focus across the firm /	Next

Includes bibliographical references and index.

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