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Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2013.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:
  • 9780070700994
  • 0070700990
Subject(s): DDC classification:
  • 658.8/ Z48s 22
LOC classification:
  • HD9980.5 .Z45 2009
Online resources:
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Includes bibliographical references and index.

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