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Consumer behavior and marketing action / Henry Assael.

By: Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN:
  • 0538867701
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8342/ A844c 22
LOC classification:
  • HF5415.3 .A83 1998
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8342/ A844c (Browse shelf(Opens below)) 2 Available 012082
Book Book Daffodil International University Library General Stacks Non-fiction 658.8342/ A844c (Browse shelf(Opens below)) 1 Available 011978
Total holds: 0
Browsing Daffodil International University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8342/ A751c No title Consumers / 658.8342/ A751c Consumers / 658.8342/ A751c Consumers / 658.8342/ A844c Consumer behavior and marketing action / 658.8342/ A844c Consumer behavior and marketing action / 658.8342/ I324m Motivational marketing : 658.8342/ I324m Motivational marketing :

Includes bibliographical references (p. 656-688) and index.

BBA, BRE

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