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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROMISBN:
  • 0072536861
Subject(s): DDC classification:
  • 658.83420973/ H392c 22
LOC classification:
  • HF5415.33.U6 H38 2004
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.83420973/ H392c (Browse shelf(Opens below)) 3 Available 008251
Book Book Daffodil International University Library General Stacks Non-fiction 658.83420973/ H392c (Browse shelf(Opens below)) 2 Available 008250
Book Book Daffodil International University Library General Stacks Non-fiction 658.83420973/ H392c (Browse shelf(Opens below)) 1 Available 008471
Total holds: 0

Includes bibliographical references and indexes.

BBA, BRE

System requirements for accompying CD ROM.

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