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Consumer behaviour : dynamics of building brand equity / Soma Sen Gupta
Material type:
TextPublication details: New Delhi : New Century Publications, c2005.Description: viii, 297 p. : tab. ; 23 cmISBN: - 8177080946
- 658.8270954/ G977c 23
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Daffodil International University Library General Stacks | Non-fiction | 658.7/G977c (Browse shelf(Opens below)) | 1 | Available | 010237 |
Total holds: 0
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| 658.4013/K451q Quality management in the apparel industry / | 658.4/L973o Organizational behavior / | 658.5/M716p Profile of company management | 658.7/G977c Consumer behaviour : | 658.83/B512c Consumer behavior : | 658.83/B512c Consumer behavior : | 658.83/C552c Consumer behavior |
BBA, BRE
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