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Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN: - 0072537140 (alk. paper)
- 0071214267 (international : alk. paper)
- 658.8342/ A751c 22
- HF5415.32Â .A76 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Daffodil International University Library General Stacks | Non-fiction | 658.8342/ A751c (Browse shelf(Opens below)) | 2 | Available | 010189 | |||
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Daffodil International University Library General Stacks | Non-fiction | 658.8342/ A751c (Browse shelf(Opens below)) | 1 | Available | 009225 |
Total holds: 0
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| 658.8302854678/ F728i No title Internet marketing intelligence : research tools, techniques, and resources / | 658.834/ L886c No title Consumer behavior : concepts and applications / | 658.8342/ A751c No title Consumers / | 658.8342/ A751c Consumers / | 658.8342/ A751c Consumers / | 658.8342/ A844c Consumer behavior and marketing action / | 658.8342/ A844c Consumer behavior and marketing action / |
Includes bibliographical references and indexes.
BBA, BRE
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