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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0073261548
  • 0071106685
Subject(s): DDC classification:
  • 658.8342/ H392c 22
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8342/ S329c (Browse shelf(Opens below)) 1 Available 010185
Total holds: 0
Browsing Daffodil International University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8342/ P477c Consumer behavior and marketing strategy / 658.8342/ S329c No title Consumer behavior / 658.8342/ S329c Consumer behavior / 658.8342/ S329c No title Consumer behavior : building marketing strategy / 658.8342/ S329c No title Consumer behavior / 658.8342/ S329c No title Consumer behavior / 658.8342/ S329c No title Consumer behavior /

Includes bibliographical references and indexes.

BBA, BRE

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