Exploring corporate strategy : text & cases /
Gerry Johnson, Kevan Scholes and Richard Whittington.
- 7th ed.
- Harlow, Essex, England ; New York : FT/Prentice Hall, c2005.
- xxxv, 635 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
9788131719251
2005277165
Business planning. Strategic planning. Business planning--Case studies. Strategic planning--Case studies.