Kotler, Philip  <br/><br/>
Marketing management :   a south Asian perspective /  
Philip Kotler... [et al.] 
 - 14th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2014. 
 - xxv, (various pagings) p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780132102926  0132102927 9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing -- Asia.
<br/><br/><label>Dewey Class. No.: </label>658.8/ M345