Malhotra, Naresh K. <br/><br/>
Marketing Research :  An Applied Orientation / 
Naresh K. Malhotra and Satyabhusan Dash 
 - 6th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2011. 
 - xxviii, 948 p.  :  ill., figs., tables ;  29 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>LCCN: </label>2006010250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2007 
<br/><br/><label>Dewey Class. No.: </label>658.83/ M218m