TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising promotion and marketing communications
SN  - 9780136079422 (pbk. : alk. paper)
AV  - HF5415.123 .C58 2010
U1  - 659.1/ C648i 22
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index; BBA
ER  -