Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch and Keyoor Purani 
 - 9th ed. 
 - New York :  McGraw-Hill,  c2013. 
 - xliii, 1016 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259026850 125902685x 0078028973  9780078028977  
<br/><br/><label>LCCN: </label>2013041596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1/ B426a