Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism  /  
Philip Kotler, John T. Bowen, and James C. Makens. 
 - 5th ed. 
 - Boston :  Prentice Hall,  c2011. 
 - xxiii, 683 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135045596 (casebound : alk. paper) 0135045592 (casebound : alk. paper) 9788131759349 
<br/><br/><label>LCCN: </label>2009007221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Hospitality industry<br/>2. Marketing.<br/>3. Tourism.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K68 2010 
<br/><br/><label>Dewey Class. No.: </label>647.940688/ K874m