Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm /  
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit 
 - 6th ed. 
 - New York :  McGraw-Hill Irwin,  c2013. 
 - xxxii, 711 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259026812 1259026817 
<br/><br/><label>LCCN: </label>2011051073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/ Z48s