Koschnick, Wolfgang J., <br/><br/>
Dictionary of social and market research / 
Wolfgang J. Koschnick. 
 - New York :  John Wiley,  c1996. 
 - vii, 416 p. :  ill., figs. ;  25 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>056607611X (cloth) 
<br/><br/><label>LCCN: </label>96013151  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Dictionaries.<br/>Social sciences--Research--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K627 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8303/ K861d