TY  - BOOK
AU  - McDonald,William J.
TI  - Direct marketing: an integrated approach 
SN  - 0256197830 (alk. paper)
AV  - HF5415.126 .M395 1998
U1  - 658.84/ M478d 22
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Direct marketing
KW  - Case studies
N1  - Includes bibliographical references and index; BBA, BRE
ER  -