TY  - BOOK
AU  - Mumaw,Stefan
TI  - Chasing the monster idea: the marketer's almanac for predicting idea epicness 
SN  - 9780470915851 (hbk.)
AV  - HF5415 .M79 2011
U1  - 658.8/ M962c 22
PY  - 2011///
CY  - Hoboken, NJ
PB  - John Wiley & Sons Inc.
KW  - Marketing
KW  - Forecasting
KW  - New products
N1  - Includes bibliographical references (p. 199-208) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1207/2011276761-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1207/2011276761-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1207/2011276761-t.html
ER  -