TY - BOOK AU - Schrank,Jeffrey TI - Understanding mass media / SN - 0844256900 AV - P91.2 .S38 1991 U1 - 302.23/ S376u 23 PY - 1991///. CY - Lincolnwood, Ill. PB - National Textbook Co. KW - Mass media KW - Juvenile literature N1 - Includes index N2 - A textbook examining the importance of the mass media as means of communication and as shapers of the environment ER -