TY  - BOOK
AU  - Rayport,Jeffrey F.
TI  - E-commerce / 
SN  - 0072465212 
AV  - HF5548.32 .R39 2001
U1  - 658.84/ R277e 22
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill/Irwin MarketspaceU
KW  - Electronic commerce
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes bibliographical references and indexes; BBA, MBA
ER  -