Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - New Delhi :  Pearson,  2013  c2016. 
 - xxvi, 756 pages,57 variously numbered pages :  color illustrations ;  29 cm. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>LCCN: </label>2014023870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8