Malhotra, Naresh K., <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra, Georgia Institute of Technology. 
 - 7th ed. 
 - New Delhi :  Pearson/Prentice Hall,   c2016. 
 - xxx, 968 pages ;  29 cm. 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2019 
<br/><br/><label>Dewey Class. No.: </label>658.83/ M249m