TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9789332555693
AV  - HF5415.2 .M29 2019
U1  - 658.83/ M249m 23
PY  - 2016///
CY  - New Delhi
PB  - Pearson/Prentice Hall, 
KW  - Marketing research
KW  - Methodology
ER  -