Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong and Profulla Agnihotri 
 - 17th ed. 
 - New Delhi :  Pearson education ;  c2018. 
 - xxii,701 pages ;  29 cm. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8