Ries, Al. <br/><br/>
The 22 immutable laws of branding :  how to build a product or service into a world-class brand / 
 Twenty-two immutable laws of branding 
Al Ries and Laura Ries. 
 - 1st ed. 
 - New York :  HarperBusiness,  c1998. 
 - viii, 179 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781861976055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827/ R559t