Pulizzi, Joe <br/><br/>
Killing marketing :  how innovative businesses are turning marketing cost into profit / 
Joe Pulizzi and Robert Rose. 
 - New York :   McGraw-Hill Education,  c2018. 
 - xii, 260 pages ;  24 cm. 
<br/><br/>Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing. 
<br/><br/><label>ISBN: </label>9781260026429 (alk. paper) 1260026426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P85 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/ P981k