TY  - BOOK
AU  - Pulizzi,Joe
AU  - Rose, Robert
TI  - Killing marketing: how innovative businesses are turning marketing cost into profit 
SN  - 9781260026429 (alk. paper)
AV  - HF5415.13 .P85 2018
U1  - 658.8/ P981k 23
PY  - 2018///
CY  - New York : 
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
N1  - Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing
ER  -